So I see the following headline in the Birmingham News:
IPad Released Today
Ah, yes! That's the way. In the first place, I've never understood why newspapers and other print media feel obliged to follow the stylizations of a company logo. This subject was covered in detail, and with more authority, by Washington Post copy editor Bill Walsh on his blog. While this sort of thing is bad enough, it's even worse when the logo style is followed even when it should be trumped by basic rules of grammar and composition. In this case, I imagine the pull to lowercase that initial I was strong. What would web people think of IPad? Are we giving up our street cred? After all, this is the same newspaper that has a regular feature that's nothing more than list of links to "interesting" web sites, even some that that the author of the piece himself admits no interest in. If that's not surrender, then I don't know what is.
So, a small round of applause for the News for letting common sense rule for one more day. If they really want to set things right, though, they should start writing I-pad.